At present the resort has about 40 hotels open for tourists, with ccategories ranging from 1 to 4 stars. Albena is one of the most expensive places in terms of accomodation along the Black Sea coast, alongside with Duni and Roussalka. On eof the most popular hotels there is the Dobroudzha Hotel, built in Swiss style. The newly erected Maastricht Hotel, built with joint Bulgarian and Dutch financing, is also notable. Other famous hotels are Dobrotitsa, Drouzhba and Zdravets. There is an accommodation bureau and small private reservation agencies.
The holiday city has a number of tennis courts, bars, casino, restaurants with night shows, children playgrounds, swimming pools, and a golf playground. One can hire a bike, cars, cutters, sailboats, yachts, waterwheels and jets or give it a try with horse riding. The whole range of water sport facilities is on offer with instructors available for those in in need of them. There is an annual auto-rally called Albena and held at the beginning of May, a folk festival for singers and dancers from the Dobroudzha region, the Zlatnata Antena (Gold Antennae) Festival for TV programs, a bridge competition (in June), beach volleyball competition (in June or July), Vladimir Grashnov’s Annual Football Tournament, etc.